ISLAMABAD PR – Samrah Enterprises is now entering new era with the launch of international brands, Fresh St. and Mission in Pakistan. The launch took place in Islamabad at Green Valley Bahria Town where Consul General Malaysia Khairul Nazran Abd Rahman graced the occasion and inaugurated the event as the chief guest. Renowned Chef Shireen Anwar entertained the guests with a live cooking session. The chef showcased live cooking varieties using the products from the Mission and Fresh St. brands such as mayonnaise, cheese sauce, pancake syrups and tortilla breads. Also in attendance were representatives and stakeholders from a diversity of fields including Abid Hussain, Trade Commissioner Embassy of Belgium, along with Director Samrah Enterprises, Samrah Munsub and Vice President Marketing at Samrah Enterprises, Syed Muhammad Salman. Founded by Samrah Munsub in 2014, Samrah Enterprises offers consumers a diversified range of products across many categories of the retail market. “We are proud to launch Fresh Street & Mission in Pakistan, with the two powerhouses combining to provide Pakistan with authentic Mexican tortilla breads and western condiments. Our company’s ethos is best described by the two brands as we aim to introduce the public to the freshest of condiments that are available over the world, ensuring the renowned quality of Mission and Fresh Street. After seeing the huge success and positive sentiment the brands have received globally, I felt obligated to introduce the Pakistani market to these brands and provide consumers with products that are quality, above all else” said Samrah Munsub, Director, Samrah Enterprises. Later this 2021, Samrah Enterprises will commence its commercial operations of processing and packaging of dairy butter and frozen products using state-of-the-art equipment which is fully compliant with International Health and Safety Standards with an aim to help local agriculture and dairy industry to expand in untapped markets.
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